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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Author(s)	George E. Belch,Michael A. Belch,George Belch,Michael Belch
ISBN-10	0072866144
ISBN-13	9780072866148
Edition	2003
Publisher	McGraw-Hill/Irwin
List Price	$131.35

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