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Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb

 
Advertising and Promotion: An Integrated Marketing Communications Perspective, 6/e, with PowerWeb
Author(s) George E. Belch,Michael A. Belch,George Belch,Michael Belch
ISBN-10 0072866144
ISBN-13 9780072866148
Edition 2003
Publisher McGraw-Hill/Irwin
List Price $131.35
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Mount Mercy College Marketing Communications

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